Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. The goal of content marketing is to build brand awareness, establish credibility, and drive profitable customer action. It typically involves creating various forms of content, such as blog posts, articles, videos, infographics, podcasts, and social media posts, that provide informative or entertaining value to the audience. The content is tailored to address the needs and interests of the target audience and is distributed through various channels, including websites, social media platforms, email newsletters, and other online platforms. Effective content marketing focuses on understanding the audience, delivering valuable content, and measuring the impact of the content on business goals.
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